Road safety learning is for everyone — every day, on every road.
Children learn road safety first by watching their parents. When parents follow rules, respect road signs, and behave patiently on the road, children copy that behavior. Road safety education starts at home — through teaching, supervision, and being a good role model.
Around 1.19 million people die each year in road traffic crashes worldwide.
Source: WHO Fact Sheet – Road traffic injuries
Road traffic injuries are a leading cause of death among children and young people (WHO highlights ages 5–29).
Source: WHO – Children & young people: road safety
UNICEF reports an estimated 181,453 children (ages 0–19) die annually from road traffic injuries globally.
Source: UNICEF – Protecting Young Lives
That’s roughly around 500 children dying every day worldwide from road traffic injuries (ages 0–19).
Source: UNICEF report coverage – FIA Foundation summary
Road safety awareness should begin in early childhood, ideally before the age of six. Children learn habits quickly, and early learning makes safety a lifelong routine rather than a late lesson.
Driving under the age of 18 is prohibited, illegal, and a punishable offence in Pakistan. Parents must ensure children do not drive motorcycles or cars until they are legally eligible.
Kids grow quickly, but their judgment near traffic is still developing. Do not overestimate what they can do. Children should not be left alone around traffic until they are at least 10 years old.
Hold hands with children when crossing roads — even near home — and supervise them in streets, markets, and parking areas.
While walking near roads, talk with your children about why you stop before crossing, what you are looking and listening for, and where it is safer to cross. These small conversations build strong awareness over time.
Children look to their parents as role models and copy their behavior. By following traffic rules, respecting road signs, and showing patience on the road, parents teach the most powerful lesson of all: Safe parents raise safe children.
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